DonorGraphics™ is a nationally representative study measuring digital behaviors among U.S. adults, as well as attitudes and usage of donors and prospects to charitable organizations. The study was conducted in February 2012 among 3,509 U.S. online adults age 18+, of which 1,958 were identified as 12-month active donors of nonprofit organizations. The margin of error is +/- 1.7 and 2.0 percentage points respectively for each population.